Bridgestone Sales (Thailand) Co., Ltd. launched the new passenger tire “BRIDGESTONE TECHNO”, redefining the all-new driving experience at an affordable price. Developed for passenger cars and compatible with electric cars, the tire stands out with superior performance, delivering a comfortable and quiet ride on every road. Engineered with multiple tread block sizes combination design to effectively reduce noise, it ensures comfortable driving. With superior grip on both dry and wet roads, it provides safety, along with durability and improved wear life. Designed to meet every urban driving lifestyle, BRIDGESTONE TECHNO carries the concept “Trust The Quality, Feel The Value” with Bridgestone’s quality standards.
BRIDGESTONE TECHNO key features:
Smooth and quiet on every road, with comfortable driving
- BLOCK SIZES COMBINATION – Designed with multiple tread block sizes combination to disperse sound frequencies, effectively reducing tire noise.
Superior safety performance with excellent grip on both dry and wet roads
- CHAMFERED EDGE – Chamfered tread block edges enhance handling on both dry and wet roads, delivering improved braking performance. It provides the shortest braking distance on wet roads – 3.9 meters* shorter compared to competitors in the same product segment.
- OPTIMIZED SIPE ANGLE & LUG DESIGN – Designed with fine sipes and tread patterns at optimal angles to improve water evacuation and reduce tread deformation, lowering the risk of hydroplaning.
Durability and improved wear life
- ENVELOPE PLY construction – Enhances durability around the tire sidewall
- REINFORCED CAP – Improves resistance to cuts and punctures on the tread area


Bridgestone understands customers’ need for the best quality at the most affordable price, which is a key factor in choosing tires. That’s why we developed “BRIDGESTONE TECHNO” for delivering comfortable driving and reducing noise. The specially designed tire structure enhances durability, extends wear life, and increases safety. Therefore, it is a tire partner for urban driving lifestyles.
The BRIDGESTONE TECHNO tire is now available at all COCKPITnationwide. It comes in a total of 18 sizes, ranging from 14 to 17 inches, with prices starting at 2,290 THB. For further details, please visit the Bridgestone website: https://www.bridgestone.co.th/en/tire/techno-touring
* Tested by Thai Bridgestone Co., Ltd. with a Toyota Corolla Altis 1.6G, model year 2023, tire size 205/55R16, at a speed of 80 kilometers per hour, with a water depth of 1.0–2.0 millimeters.
About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.